Snoreeze Brief 2- Advert Ideas

For the second week of the Snoreeze project I was given a brief to come up with ideas for the Snoreeze advert and a few sketches to expand on the ideas.

From the details I was given I have based my ideas around the guidelines I was given. The advert was to  include a couple and focus mainly on the positives such as how the product helps rather than the negatives. It is to be advertised for the older audience who work and possibly have a family. Animals are not wanted as main characters but can be featured as the concept of counting sheep is known worldwide and is a concept that the company likes.

Ideas

• There is a woman asleep lying in bed having a dream of counting sheep. One of the sheep whilst jumping over a fence turns into a lion that roars and wakes her up. She turns over to find her partner snoring and realised his snoring influenced her dream. She reaches over to the bedside table. opens the draw and takes out a pack of Snoreeze nasal strips, opens the packet and places one on her partners nose. She then puts the pack back and lies back in bed with a smile on her face and shuts her eyes as Snoreeze starts working instantly.

• A woman is lay in bed with her arms crossed having to wear industrial ear plugs/protection because her partner is snoring so loud. The moon is visible through the window and sprouts an arm and reaches down to hand her some Snoreeze nasal strips so that the couple can sleep peacefully then returns back up to the sky and turns into the Snoreeze moon logo and Zzzzz start to come from both of them to show they are both able to asleep.

• First half of the advert is dull and blue showing the partner feeling down as they are unable to sleep at night, then it moves onto the person purchasing the product in a shop, going home and giving the product to their partner to try. After a good nights sleep the advert turns bright and colourful with both characters smiling as they wake up in the morning.

• The character is shown getting out of bed looking very tired and angry whilst their partner is still asleep. She is falling asleep in various places, at work, on the bus because she is not getting her 8 hours of sleep. She is at her desk at work half asleep and someone hands her a Snoreeze product to test on her partner. She tries it at then the couple are shown sleeping like babies (babies in huge pyjamas) .

• A woman sticks her partner in a sleeping bag and moves him to a different room then he wakes up realising he is no longer in bed. His child enters the room and hands him one of the products. He uses it and sneaks back to bed. 

Summer Character Design Project

Over summer I got given a project to do that was based on misanthropes. I had to design three characters that would be misanthropes. To get a better idea of what a misanthrope was I looked up the definition. This is what I found:
" One who hates or mistrusts humankind"
" A person who dislikes or distrusts other people or mankind in general."

I also looked further at misanthrope characters in books such as Ender's Game, the five people you meet in heaven and The Sinner.
I also watched a number of Tim Burton's films such as Corpse bride, Edward scissor hands, 9, Beetlejuice. I also looked into Paranorman, Frankenstein and Elephant man.

Character One

In my head I wanted my first character to be a defenceless woodland creature who ends up being able to look after its self after years of being on its own.

I wanted him/her to be from a different planet so looked into subjects that would be seen as unusual. The subjects that caught my attention were Heterochromia and duplex pupula.

Since I wanted my creature to be from a different planet I looked into subjects that people would ordinarily find odd and disturbing such as duplex pupula, limbs being too small or large to fit their body, people covered in hair. I like the idea of a creature having two pupils or different coloured eyes best.

Here are some images I found of Heterochromia: 

Due to me looking into Heterochromia I ended up looking at Duplex pupula:

I looked at certain forest animals I might want my character to look a little bit like or have features from them.

A weasel

 Racoon

 Chipmunk 

 A Panda fox

 A fox

After a bit of research I decided to come up with my Character description and got designing my character.

Originally I wanted my character to be a female but then it ended up being changed to a male as I liked how the male could be vulnerable rather than a typical female being vulnerable.

My final completed Character design.

I also did walk cycles for this character but they are very rough and only outlines as I did them in a few hours.

For some reason my front walk cycle looks like a cowboy walk.

Character two

I decided to design a character that lives on the same planet as my first character but is not there by choice. I wanted the character to be able to blend in with certain surroundings but was not sure how to design my character at first so I looked at a few plants and images then did a few sketches.

Here are some of the plants and images I decided to look at. They are mostly carnivorous plants :

I decided to do a few sketches and midway through sketching up ideas I decided that I wanted to make my character into a woman as my other sketches did not really look interesting enough to me. So I looked at a few characters from the internet and looked at some bark to add effect.

Here are a few sketches I did to get a few ideas of how I wanted my character to be:

My final character design.

Character three

For my third character I did not really do any research, I just sketched from an idea I had in my head so here are a few sketches:

Final Character design.

Snoreeze Brief 1- Research

At Uni I have been given a project to make an advert for Snoreeze. It has to be able to be cut into 20 and 10 second shorts and you have to be able to tell what the product is able to do when it has no sound when advertised in a Pharmacy.
The first Brief is based on research which can later on help me come up with some ideas for the advert.

Research on Snoreeze

Passion for life healthcare are brand owners / manufacturers of Snoreeze. 

Snoreeze is being sold in 24 countries including the UK, France and Germany. 

      

 Snoreeze has a range of products that are available such as 

Throat spray:

Lozenges:

 Oral strips:

 Lozenges:

 and throat rinses that work by tensioning the tissues. 

Nasal spray and nasal strips work by opening up the airways.

For people with severe snoring gum shields are available and are 80% effective in reducing snoring.

Snoreeze products have been proven to last for up to 8 hours.

The product is not 100% natural therefore will advertise on its packaging that it "contains natural ingredients."

You can buy Snoreeze from shops or online such as Ebay, Amazon, Boots, Rowlands pharmacy, Holland and Barrett, Lloyds pharmacy.

I decided to look at adverts by Snoreeze as well as other companies with similar products.

Here is the German snoreeze advert.

Chinese advert.

Another advert that shows how snoring can affect a partner.

A video by a ZQuiet:

ORA advertising AveoTSD and explaining what causes snoring

I like these Rollo adverts as they bring the animator into the frame and is simple but effective:

I looked a bit into sleep apnoea as snoring can cause it. It is basically where you wake yourself up from suffocating yourself in your sleep due to a muscle in your throat being too relaxed. 

There is more info about this on the link below:

Sleep Apnoea symptoms

My Design Board

After looking at quite a few adverts I decided to think of a few ideas for Snoreeze and look at different styles I liked that might portray their message clearly and sell their product successfully.

Here is my storyboard.

As I was looking to see what I liked ideas would pop into my head. 

My design board displays a few things that link to a few ideas that I have in mind. The image with the man drawn in blue makes him look tired and sad so I was thinking the blue colour palette could be the first half of the advert where the person is sad from not being able to sleep then the other colour palette is warm and colourful. This could be used when the couple have used the products and notice they have been working.

The image of the mattress is from an ad for deep sleep. I like the word play in this ad how they manipulated the words to get the message across.

I find the animals telling Bernard off for snoring are rather cute and appealing but since the woman who wants the add does not want animals as main characters this could just relate to an idea of one of the persons involved falling asleep in various places.

I like the styles of the other pictures and think the top two would be the right style for the advert as they are very clean and clear. 

The concept of counting sheep is well known all over the world but I would like to add a twist to that in this advert which you will see in my next Snoreeze blog post.

Halloweeeeennnnnn!

It was Halloween which quite frankly is my favourite time of year. You can dress up as anything you want like when you were a kid and not be judged from it. Unfortunately at the time I was unable to go out last year for Halloween so I was stuck inside letting boredom set in.

At that point I decided to do a little animation project based around the Halloween theme. It is not much of an animation but it did get me to practice texturing and shading a little bit. My partner constantly keeps up with a Youtube series called Marble Hornets and asked me if I would do an animation of one of his favourite episodes.

I was rather moody that day as when I was doing the animation my work kept on deleting as my laptop was literally dying after being overused for 6-7 years. It kept cutting off and freezing and even if I saved my work it did not matter as it wanted to delete it anyway and if the laptop was not playing up my graphics tablet decided it wanted to die and kept breaking on me. I think I am cursed when it comes to technology.
Anyway because of my laptop and graphics tablet taking turns to bully me I ended up completing the animation with less detail than I originally planned as I just gave in to my laptop.

So here is my little Masky animation. I know it is a short blog post but I hope you enjoy it anyway. If you have any questions then please don't hesitate to email or comment. Cheerio.